About OCA: Real-world commercial expertise
OCA is a specialist commercial consultancy dedicated to helping businesses unlock their full sales and revenue potential. Founded by an experienced senior commercial leader with over 20 years of expertise across strategy, sales, and business development, OCA brings a distinctive blend of frontline experience and strategic insight to every client engagement. We work with businesses at pivotal moments, offering collaborative, practical, and real-world grounded execution.
Experience that counts: I have lived it
When you work with OCA, you're engaging with someone who has actually done it. Not just studied it, or advised from the outside, but truly lived the commercial journey. I've opened hotels, built sales teams from scratch, created revenue where there was none, represented a city on the national and international stage, and sat at the table where real commercial decisions are made. For over twenty years, across some of Ireland's most respected hospitality brands.
Most consultants bring a methodology. I bring memory – of what it actually feels like to carry a revenue target, to motivate a team under pressure, to walk into a cold room and walk out with a relationship.
"I've held the roles, hit the targets, and built the teams – so when I sit across from you, I'm not guessing what good looks like. I've lived it."
Our driving force: Unlocking your potential
What drives me is simple: I dislike seeing good businesses underperform when I know the solution is within reach. I've been in those rooms, carried those targets, and built those teams. I know what's possible. And I find it hard to walk away from a business that has everything it needs to succeed commercially – except the right support to unlock it.
At OCA, our approach is different because it's rooted in practical experience. We don't just offer theoretical advice; we provide actionable strategies backed by real-world understanding and a deep commitment to seeing your business thrive.
Who we work with: Dedicated and ambitious leaders
The people I love working with most are those who care deeply. Not just about their numbers, but about their business, their team, their reputation, and their customers. They've built something meaningful and know it deserves better commercial results than it's currently achieving.
Typically, they are founders, owners, or senior leaders in premium, experience-led businesses – hospitality, food and drink, professional services, tourism, and events. These are people where the product is excellent, but the commercial engine hasn't kept pace with their ambition.
Clients often come to us with challenges like:
- "We're busy, but we're not profitable enough." (Lots of activity, not enough of the right revenue. Discounting has become a habit. The team works hard but not smart commercially.)
- "I'm carrying the whole commercial function myself." (The owner is the sales team, the strategy, and the closer all in one. It's exhausting and creates a ceiling on growth.)
- "We don't really have a sales process." (Lack of a defined strategy leading to inconsistent results and missed opportunities.)